A healthy body is impressive.
Corpos Danone aimed to reconnect with their consumers, and they wanted to do so with an authentic message that matches reality. Demonstrating that bodies don't impress by their shape but, by their capability, when they are energetic and healthy.
A branded content campaign based on real stories.
For the campaign, we wanted to give visibility to real women, who have a positive impact on their environment, by generating branded content through their stories.
The campaign coincided with the launch of the new Corpos Danone packaging. We also used the brand's social networks and website to our advantage to continue working on the new territory and the benefits of the product.
Client: Corpos Danone.
Agency: VMLY&R.
Cretive Team:
Jordina Carbó, Lídia Valls (Creative Directors).
Juliana Leal (Art Director).
Jordina Navarro (Creative Copywriter).