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jordina navarro llop

A healthy body is impressive.

Corpos Danone wanted to reconnect with its consumers, and it wanted to do so with a real message, just like them. Demonstrating that bodies don't impress by their shape, but by what they are capable of when they are energetic and healthy.




A branded content campaign based on real stories.

For the campaign, we wanted to give visibility to real women who have a positive impact on their environment. And to generate branded content through their stories.





The campaign coincided with the launch of the new Corpos Danone pack. And we took advantage of the brand's social networks and website to continue working on the new territory and the benefits of the product.


Client: Corpos Danone. 
Agency: VMLY&R.
Cretive Team:
Jordina Carbó, Lídia Valls (Creative Directors).
Juliana Leal (Art Director).
Jordina Navarro (Creative Copywriter).

 



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