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“Que no sientas la sed, no quiere decir que no esté”. A campaign that reminds you how important and easy is to stay hydrated.



Often, the rush of everyday life makes us forget to drink water and this means that 80% of the population is not well hydrated. Font Vella wanted to launch a digital awareness campaign to help people to drink more and stay healthy.

After some brainstorming, we arrived at the concept: Just because you don’t feel thirsty doesn’t mean your body isn’t.

To ensure an authentic connection with our target audience, we adapted this message to different situations based on their interests: beauty, music and sports. This content was then used in a social media ad campaign on Instagram, YouTube and other digital TV platforms.

Thirst is like contouring




Thirst is like offside




Thirst is like the bass drum



Additionally, we launched several microactions and challanges with influencers to amplify our reach on social media. The campaign coincided with the relaunch of fontvella.es


Client: Font Vella. 
Agency: VMLY&R.
Creative Team:
Jordina Carbó (Creative Director).
David Resplandí (Art Director).
Maria Albanell, Jordina Navarro (Creative Copywriters).

 



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