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jordina navarro llop

“Que no sientas la sed, no quiere decir que no esté”. 

Often, the rush of everyday life makes us forget to drink water and this means that 80% of the population is not well hydrated. Font Vella wanted to launch an awareness campaign: “Que no sientas la sed no quiere decir que no esté". A concept that we transferred to different situations according to the interests of our target: beauty, music and sport.


THIRST IS LIKE CONTOURING


THIRST IS LIKE OFFSIDE


THIRST IS LIKE THE BASS DRUM

The three pieces could be seen on digital platforms and media. And we raised several microactions and challanges with influencers to achieve greater reach on social media.The campaign coincided with the relaunch of the fontvella.es 

Client: Font Vella. 
Agency: VMLY&R.
Creative Team:
Jordina Carbó (Creative Director).
David Resplandí (Art Director).
Maria Albanell, Jordina Navarro (Creative Copywriters).

 



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