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Only in zero gravity can you feel what it's like to be ultralight.


Under the Keep Paying concept, Logitech launched the new G435, a headset aimed at the gamer lifestyle audience, which seemed to have the same features as the rest of the headsets in the same range. Reviewing its features we saw something: the new G435 weighs 210 grams. For those of you who don't know, that's very little, and so we saw an opportunity.

We wanted to let everyone know how ultra-light Logitech's new headset was, without losing the brand’s fun and entertaining spirit. So we said to ourselves: What if someone could experience in their own skin what it's like to be ultra-light? That is how The Zero G Experience was born and why we sent Paula Gonu, one of the influencers of the moment, to the lightest place on the planet: the stratosphere, on a flight without gravity. And, of course, we shared it with her whole community.




The perfect excuse to create extra content for the Logitech G community. 





And that’s just the begining...


We wanted to demonstrate how light our headsets were and the best way to do that was to hold them in our hands. So we decided to create an experience available to everyone, where our community could try the product, play with it and have a great time together. The result? “ESPACIO G435”. A pop up space where the main interests of our audience, art, music, food and play, coexisted with the product, ready to try. The perfect place to Keep Playing. 



Client: Logitech G
Agency: Equipo Singular.
Cretive Team:
Katarina Blazic, Anna Fillat (Art Directors).
Jordina Navarro (Copywriter & Creative Director).
 



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