Only in zero gravity you can feel what it's like to be ultralight.

Under the Keep playing concept, Logitech launched the new G435, a headset aimed at the gamer lifestyle audience, which apparently had the same features as the rest of the headsets in the same range. Reviewing its features we saw something: the new G435 weighs 210 grams. For those of you who don't know, that's very little. So we saw an opportunity.

We wanted to let everyone know how ultra-light Logitech's new headset was, without losing the spirit of fun and entertainment that characterised it. So we said to ourselves: What if someone could experience in their own skin what it's like to be ultra-light? That's how The Zero G Experience was born and how we sent Paula Gonu, one of the influencers of the moment, to the lightest place on the planet (the stratosphere) on a flight without gravity. And, by the way, to tell her whole community about it.

The perfect excuse to create extra content for the G community. 

And just the begining...

We wanted to keep demonstrating how light our helmets were and the best way to do that was to hold them in your hands. So we decided to create an experience available to everyone, where you could try the product, play with it and have a good time creating community. The result? “ESPACIO G435”. A pop up space where the main interests of our public, art, music, food and play, coexisted with the product, ready to try. The perfect place to keep playing.