The music room

Two of our clients, Hard Rock Hotel Madrid and Logitech for creators, share a passion for music and a desire to promote emerging talent. So it didn't take us long to propose that they join forces to create "The Music Room", a competition in which amateur musicians would have the opportunity to record their songs professionally and perform a live concert on the rooftop of one of the hotels where most musicians from all over the world have played.

An opportunity to create together.

We launched the initiative on social networks involving music professionals and influencers. Among all the candidates, a professional jury chose 8 finalists, who recorded their songs in one of the hotel rooms converted into a recording studio with the best Logitech for Creators technology.

Users voted via a microsite for their favourite artists. The two most voted were the winners, who took the stage at the Hard Rock Hotel in front of an audience of influencers, journalists and music lovers.