“Un beso de película”.
A short film that celebrates pleasant kisses.
The greek yogurt brand wanted to create an integrated campaign that would connect its distinct taste and creaminess with something as enjoyable as a kiss —the kind that feels straight out of a movie.
So, we wondered... What if we created a short film that celebrated kisses, comparing them to Oikos, while also involving our audience? And that's how 'Un beso de película' was born.
The first Oiko’s social first campaign paved the way for new communication.
An award winning campaign.
Eficiacia 2017. Building a brand.
Eficacia 2017. Best integrated campaign.
So, we wondered... What if we created a short film that celebrated kisses, comparing them to Oikos, while also involving our audience? And that's how 'Un beso de película' was born.
The first Oiko’s social first campaign paved the way for new communication.
An award winning campaign.
Eficiacia 2017. Building a brand.
Eficacia 2017. Best integrated campaign.
Dive into the case study.
Client: Danone.
Agency: VMLY&R.
Creative Team:
Dario Guberman, Carles Morata (Creative Direction).
Eli Xospa, Mateo Carrasco (Art Direction).
Marçal Guasch, Jordina Navarro (Creative Copywriting).