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jordina navarro llop

As pleasant as a kiss.

Oikos wanted to work on an integrated campaign that would associate its unique taste and creaminess with something as pleasurable as a kiss. The good kind, like the ones in the movies. And we thought... What if we made a short film, one in which we talked about kisses and they were like Oikos, and in which we could involve consumers? That's how "Un beso de película" was born. 

Eficiacia 2017. Building a brand.
Eficacia 2017. Best integrated campaign.




THE SHORT FILM 


THE WEBSITE




THE CASE STUDY


Client: Danone. 
Agency: VMLY&R. 
Creative Team:
Dario Guberman, Carles Morata (Creative Direction).
Eli Xospa, Mateo Carrasco (Art Direction).
Marçal Guasch, Jordina Navarro (Creative Copywriting).

 



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