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“Un beso de película”. A short film that celebrates the pleasent kisses.

The greek yogurt brand wanted to create an integrated campaign that would connect its distinct taste and creaminess with something as enjoyable as a kiss —the kind that feels straight out of a movie.

So, we wondered... What if we created a short film that celebrated kisses, comparing them to Oikos, while also involving our audience? And that's how 'Un beso de película' was born.

An award winning campaign.
Eficiacia 2017. Building a brand.
Eficacia 2017. Best integrated campaign.




Dive into the case study.




Client: Danone. 
Agency: VMLY&R. 
Creative Team:
Dario Guberman, Carles Morata (Creative Direction).
Eli Xospa, Mateo Carrasco (Art Direction).
Marçal Guasch, Jordina Navarro (Creative Copywriting).

 



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