#OikosChallange: expectation vs reality.
They say that cooking helps you to put your mind at rest. And they also say that even the most inexperienced can do it, but is that really the case?
IDEA: Challenging four well-known influencers to demonstrate their cooking skills. But do it live. No repeating the photo until it's just right.
IDEA: Challenging four well-known influencers to demonstrate their cooking skills. But do it live. No repeating the photo until it's just right.
On one side, them.
On the other, four pros from the kitchen.
Through Instagram Lives, four masterchefs of the kitchen were explaining and making, step by step, each of the recipes. On the other side of the screen, the apprentices only had to follow the instructions.
And finally, the result!
After the instructions, the unexpected and the laughter, it was time for the moment of truth. Challenge overcome? Or the classic expectation vs. reality? To the surprise of many, it went better than expected.
To dynamise the action, Oikos and each influencer announced the challenge on their Instagram account. And once it was done, they shared the result and the recipe, encouraging users to try it at home.
Client: Danone.
Agency: VMLY&R.
Execution: Onion Agency.
Function: Creative idea.