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<channel>
	<title>Jordina Navarro LLop</title>
	<link>https://jordinanavarro.com</link>
	<description>Jordina Navarro LLop</description>
	<pubDate>Fri, 28 Feb 2025 10:55:26 +0000</pubDate>
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		<title>HOME</title>
				
		<link>https://jordinanavarro.com/HOME</link>

		<pubDate>Mon, 14 Sep 2020 20:06:57 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

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ABOUT
WORK
CONTACT&#38;nbsp;</description>
		
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		<title>ABOUT</title>
				
		<link>https://jordinanavarro.com/ABOUT-1</link>

		<pubDate>Sat, 19 Sep 2020 15:27:25 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

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	ABOUT. ABOUT. ABOUT. ABOUT. ABOUT.&#38;nbsp;

	
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/0291a3b6dd8f26e8e16501417331a113da984174cba59b0920b96231bc93ce2e/FullSizeRender.jpg" data-mid="129821982" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/0291a3b6dd8f26e8e16501417331a113da984174cba59b0920b96231bc93ce2e/FullSizeRender.jpg" /&#62;

	

I’m a creative director and copywriter 

a Barcelona based. 

I’ve worked at Herraiz &#38;amp; Soto, Doubleyou, VMLYR and Equipo Singular, crafting creative services for brands such as Audi, Ikea, Hotmail, Danone, Zalando, Cuétara, Osborne, Ajuntament de Barcelona, ghd and Logitech, among others. 
I'm passionate about storytelling and customer experience management.







Index
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		<title>WORK</title>
				
		<link>https://jordinanavarro.com/WORK</link>

		<pubDate>Mon, 14 Sep 2020 20:22:07 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

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		<description>
WORK. WORK. WORK.
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		<title>PALOMO X OSBORNE</title>
				
		<link>https://jordinanavarro.com/PALOMO-X-OSBORNE</link>

		<pubDate>Sun, 16 Feb 2025 12:31:26 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/PALOMO-X-OSBORNE</guid>

		<description>
&#60;img width="6606" height="4404" width_o="6606" height_o="4404" data-src="https://freight.cargo.site/t/original/i/192a833f4cb67b4ba9c623f917a47275126f0fa98019731eb52b75794e8b2770/OSBORNE-X-PALOMO-12.jpg" data-mid="226689761" border="0"  src="https://freight.cargo.site/w/1000/i/192a833f4cb67b4ba9c623f917a47275126f0fa98019731eb52b75794e8b2770/OSBORNE-X-PALOMO-12.jpg" /&#62;

	
Fuerza y Genio, un proyecto que celebra la creatividad y el talento. Con Palomo Spain.
	El Toro de Osborne: si has viajado por España, seguramente te lo has encontrado. Un icono de nuestras carreteras, símbolo de vacaciones, de búsqueda y de transformación. Y también de cultura y deporte, apareciendo en&#38;nbsp;Jamón, Jamón y en las zapatillas con las que Nadal ganó la Copa Davis en 2004. 
Sin embargo, nuestra valla de publicidad más emblemática necesitaba una reinterpretación que acercara la marca a nuevas audiencias sin perder su esencia. El reto era crear una estrategia que combinara su legado y tradición con una visión contemporánea fiel a la realidad de la marca hoy.&#38;nbsp;
¿El resultado? Fuerza y Genio. Un proyecto que celebra la creatividad y el talento que Osborne persigue desde siempre. ¿Y el primer invitado? Palomo Spain. Un diseñador, con denominación de origen, que encuentra en sus raíces sus principales referentes. No podía ser otro.


	
	


	El toro de Osborne en su versión más queer. Una colección cápsula de Palomo Spain.
	Para el lanzamiento de Fuerza y Genio, Palomo diseñó una colección de sudadera y tres estilos de camiseta, en tonos que van desde el blanco al rosa pastel, protagonizadas por el toro de Osborne.


 &#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/aabc1ce5671ab8b0bf248ad59a241ea009b933441e3a5161b73d7da537bbbf9c/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-IVX.jpg" data-mid="226729281" border="0"  src="https://freight.cargo.site/w/1000/i/aabc1ce5671ab8b0bf248ad59a241ea009b933441e3a5161b73d7da537bbbf9c/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-IVX.jpg" /&#62;&#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/ee6aac142960b56106c309f10d72d08bc186574179382ea033a65d1b61dd12cd/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-XXVI.jpg" data-mid="226729305" border="0"  src="https://freight.cargo.site/w/1000/i/ee6aac142960b56106c309f10d72d08bc186574179382ea033a65d1b61dd12cd/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-XXVI.jpg" /&#62;

	&#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/3f7c9cc1706028b00c5f7fba6e3b7f6dec2e96d65ddff74f80b99cbb78a508d8/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne.jpg" data-mid="226729306" border="0"  src="https://freight.cargo.site/w/1000/i/3f7c9cc1706028b00c5f7fba6e3b7f6dec2e96d65ddff74f80b99cbb78a508d8/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne.jpg" /&#62;
&#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/f560ec6189796b5d7c095105da049c335d85e4a21224a83d53442a814e800116/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-XV.jpg" data-mid="226729295" border="0"  src="https://freight.cargo.site/w/1000/i/f560ec6189796b5d7c095105da049c335d85e4a21224a83d53442a814e800116/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-XV.jpg" /&#62;&#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/9f6314d7440eec520f22092afd62805c623014e7280b77797cd7e42ddf3e0c34/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-VI1.jpg" data-mid="226729285" border="0"  src="https://freight.cargo.site/w/1000/i/9f6314d7440eec520f22092afd62805c623014e7280b77797cd7e42ddf3e0c34/Copia-de-Fuerza-y-Genio_-Palomo-x-Osborne-VI1.jpg" /&#62;

	Y para amplificar el alcance de la colaboración...
	Implementamos una estrategia de difusión que combinó acciones digitales y relaciones con medios. Con una campaña digital dirigida a audiencias clave en redes sociales y la realización de un envío especial a medios especializados en moda, gastronomía y lifestyle.&#38;nbsp;
	Este envío exclusivo incluyó una de las prendas de la colección, generando conversación orgánica y cobertura en medios relevantes.



	&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/a340e8ec8fcf381c232de6e16158237433f60dcf6d5a935f0e1f01f31de3d74f/Envio-01.jpg" data-mid="226731247" border="0"  src="https://freight.cargo.site/w/1000/i/a340e8ec8fcf381c232de6e16158237433f60dcf6d5a935f0e1f01f31de3d74f/Envio-01.jpg" /&#62;
	&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/c0a6deb12acb088a1cc27017347e564733b1d6acf1647baf3cf674a8f2ff35ea/Mockup-01.jpg" data-mid="226856899" border="0"  src="https://freight.cargo.site/w/1000/i/c0a6deb12acb088a1cc27017347e564733b1d6acf1647baf3cf674a8f2ff35ea/Mockup-01.jpg" /&#62;
	&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/03cd42b1c173975d78039e813b3e62cd654f47fe6e231b36bdd85882d02421bf/gifmaker_me.gif" data-mid="226730870" border="0"  src="https://freight.cargo.site/w/800/i/03cd42b1c173975d78039e813b3e62cd654f47fe6e231b36bdd85882d02421bf/gifmaker_me.gif" /&#62;


Client: Osborne.
Agency: Equipo Singular.
Creative Team:  Alfonso Palomo (Art Direction), Jordina Navarro (Creative Direction -Conseptualisation &#38;amp; Storytelling).&#38;nbsp;
Production Team: María San Juan,&#38;nbsp;Cristina Arroyo &#38;amp;&#38;nbsp;Nu-do.

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	<item>
		<title>SÁNCHEZ ROMERO CARVAJAL</title>
				
		<link>https://jordinanavarro.com/SANCHEZ-ROMERO-CARVAJAL</link>

		<pubDate>Sat, 22 Feb 2025 22:16:13 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/SANCHEZ-ROMERO-CARVAJAL</guid>

		<description>&#60;img width="1350" height="716" width_o="1350" height_o="716" data-src="https://freight.cargo.site/t/original/i/aeaa290bd828ad06576a91a0fcafe82cb634e22a69acd278c893f155fe6b4651/headcroquetas2_jpg.jpg" data-mid="227045307" border="0"  src="https://freight.cargo.site/w/1000/i/aeaa290bd828ad06576a91a0fcafe82cb634e22a69acd278c893f155fe6b4651/headcroquetas2_jpg.jpg" /&#62;

	
La ruta de la croqueta de Sánchez Romero Carvajal.&#38;nbsp;Una idea  que se cuece con una única obsesión: hacer que Madrid se chupe los dedos.
	Sánchez Romero Carvajal es una casa especializada en elaborar el auténtico jamón ibérico de Jabugo. Un jamón ideal para comer recién cortado, pero también para preparar una de nuestros platillos favoritos: las croquetas.&#38;nbsp;
La marca sabía que, año tras año, en Madrid Fusion se elegía la mejor croqueta de Jabugo de España. Algo que solo unos pocos podían probar. Así que surgió una idea: abanderar esa competición y crear la Ruta de la Croqueta de Sánchez Romero Carvajal.&#38;nbsp;Una ruta gastronómica que acercaría un bocado de alta cocina a los restaurantes y bares de tapas más emblemáticos de Madrid.
Una vez organizada la ruta, quisimos invitar a todo el mundo. Especialmente a esos para los que comer croquetas no es solo “picar algo”, sino una relación seria. Y se nos ocurrió hacerlo con una pegada de carteles inspirados en conocidas canciones de amor, esas que hablan directamente al cora.&#38;nbsp;



	
&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/458daff3432ba98f2921ec3a38c45e21a3a628151fcb4dce2a53909da9352036/Poster-03.jpg" data-mid="227076175" border="0"  src="https://freight.cargo.site/w/1000/i/458daff3432ba98f2921ec3a38c45e21a3a628151fcb4dce2a53909da9352036/Poster-03.jpg" /&#62;
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&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/983a69cb71595a48b8fd69b78b81a01ef8ddce1246157be8e7bcd84b6ea4441e/Poster-01.jpg" data-mid="227068877" border="0"  src="https://freight.cargo.site/w/1000/i/983a69cb71595a48b8fd69b78b81a01ef8ddce1246157be8e7bcd84b6ea4441e/Poster-01.jpg" /&#62;
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	&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0d3f5d8c94ab54e6793dffc1194b790f8b2ace9382077c47780f164c87529412/Carteles-SRC---Ruta-Croqueta-2024-7.jpeg" data-mid="227076150" border="0"  src="https://freight.cargo.site/w/1000/i/0d3f5d8c94ab54e6793dffc1194b790f8b2ace9382077c47780f164c87529412/Carteles-SRC---Ruta-Croqueta-2024-7.jpeg" /&#62;
&#60;img width="1600" height="1068" width_o="1600" height_o="1068" data-src="https://freight.cargo.site/t/original/i/cc64494df59ebd6786e86d4ed236b3b2fef53afd51776fa7014b5be4fe041303/Mockup-03.jpg" data-mid="227068876" border="0"  src="https://freight.cargo.site/w/1000/i/cc64494df59ebd6786e86d4ed236b3b2fef53afd51776fa7014b5be4fe041303/Mockup-03.jpg" /&#62;





	De la calle a las redes.
	Además de los carteles, amplificamos los mensajes de la campaña en redes sociales, regalamos invitaciones a los restaurantes de las rutas e hicimos un envío especial a prensa y foodies de referencia para que hablaran de nosotros. Una acción con la que convertimos a Madrid en la capital de la croqueta de jamón ibérico, y a Sánchez Romero Carvajal en su indiscutible embajador.&#38;nbsp;



	
	
	

Client: Sánchez Romero Carvajal.
Agency: Equipo Singular.
Creative Team:  Alfonso Palomo (Art Direction) &#38;amp; Jordina Navarro (Creative Direction -Conceptualisation &#38;amp; Copywriting). 
Social Media Team: Sánchez Romero Carvajal.
Production Team: Cristina Arroyo.</description>
		
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		<title>CLEARPAY</title>
				
		<link>https://jordinanavarro.com/CLEARPAY</link>

		<pubDate>Fri, 28 Feb 2025 10:55:26 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/CLEARPAY</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/507aed3fd83664bed558bc33edf55fa5d03a497a84067aa4c6332fda3ce667e1/01-H.jpg" data-mid="227387482" border="0"  src="https://freight.cargo.site/w/1000/i/507aed3fd83664bed558bc33edf55fa5d03a497a84067aa4c6332fda3ce667e1/01-H.jpg" /&#62;

	
Clearpay, conectando a Millenials y Gen Z con una forma de pagar mejor.
Cuando Nick Molnar pensó en cuál sería su próximo negocio, tenía algo claro: "Los millennials y la Generación Z quieren gastar, pero de manera responsable y sin el estrés de las deudas ni los intereses de las tarjetas de crédito". Así fue cómo se convirtió en el cofundador de Clearpay, un servicio de Buy now, pay later&#38;nbsp;que por fin llegaba a España.

¿Nuestro objetivo? Dar a conocer su propuesta de valor y comunicar, de forma clara y accesible, la facilidad y transparencia del servicio, atributos con los que su público podía conectar fácilmente. Pero había un reto: hacerlo sin sonar como un banco, complicado y para muchos, una trampa financiera. 
En lugar de dar un speech sobre soluciones de pago flexibles bajo el concepto Clearpay, una forma de pagar mejor, decidimos hacerlo como lo haría nuestro target: con memes, tendencias, tips y contradicciones de la vida moderna. Un contenido fácil que ayudara a quitar el estigma de las compras a plazos y enfatizara los beneficios de un pago responsable sin letra pequeña. Una combinación de información útil con humor.






	&#60;img width="400" height="500" width_o="400" height_o="500" data-src="https://freight.cargo.site/t/original/i/875e0c002989b43d65ca3861c7a136b79e039862250c3e6f72ecbf74dbe3df24/AQPBVz7uGz7p_W_aWApD156Xi0XUUG3FsMorWDZ-etWEY4i6NAI5umxf8ZJEyJnCDcJzGGPhIP3F5C8_QJ3kNFyS.gif" data-mid="227386592" border="0"  src="https://freight.cargo.site/w/400/i/875e0c002989b43d65ca3861c7a136b79e039862250c3e6f72ecbf74dbe3df24/AQPBVz7uGz7p_W_aWApD156Xi0XUUG3FsMorWDZ-etWEY4i6NAI5umxf8ZJEyJnCDcJzGGPhIP3F5C8_QJ3kNFyS.gif" /&#62;

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Client: Clearpay.
Agency: Equipo Singular.
Creative Team: Ivana Nolfo (CM &#38;amp; copywriting), Anna Fillat (Art Director), Jordina Navarro (Creative Director). 


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	<item>
		<title>LOGITECH G</title>
				
		<link>https://jordinanavarro.com/LOGITECH-G</link>

		<pubDate>Thu, 01 Oct 2020 19:22:07 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/LOGITECH-G</guid>

		<description>

	
Only in zero gravity can you feel what it's like to be ultralight.

	
Under the Keep Paying concept, Logitech launched the new G435, a headset aimed at the gamer lifestyle audience, which seemed to have the same features as the rest of the headsets in the same range. Reviewing its features we saw something: the new G435 weighs 210 grams. For those of you who don't know, that's very little, and so we saw an opportunity. 

We wanted to let everyone know how ultra-light Logitech's new headset was, without losing the brand’s fun and entertaining spirit. So we said to ourselves: What if someone could experience in their own skin what it's like to be ultra-light? That is how The Zero G Experience was born and why we sent Paula Gonu, one of the influencers of the moment, to the lightest place on the planet: the stratosphere, on a flight without gravity. And, of course, we shared it with her whole community.







	

The perfect excuse to create extra content for the Logitech G community.&#38;nbsp;
	

	


	
And that’s just the begining...

	
We wanted to demonstrate how light our headsets were and another way to do that was to hold them in our hands. So we decided to create an experience available to everyone, where our community could try the product, play with it and have a great time together. The result? “ESPACIO G435”. A pop up space where the main interests of our audience, art, music, food and play, coexisted with the product, ready to try. The perfect place to Keep Playing.&#38;nbsp;







Client: Logitech G
Agency: Equipo Singular.
Cretive Team: Katarina Blazic, Anna Fillat (Art Directors); María Lluch (Community Manager);&#38;nbsp;Jordina Navarro (Copywriter &#38;amp; Creative Director).
</description>
		
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	<item>
		<title>FONT VELLA</title>
				
		<link>https://jordinanavarro.com/FONT-VELLA</link>

		<pubDate>Mon, 14 Sep 2020 20:30:39 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/FONT-VELLA</guid>

		<description>

	
“Que no sientas la sed, no quiere decir que no esté”. A campaign that reminds you how important and easy it is to stay hydrated.


	Often, the rush of everyday life makes us forget to drink water and this means that 80% of the population is not well hydrated. Font Vella wanted to launch a digital awareness&#38;nbsp;campaign to help people drink more and stay healthy.

After some brainstorming, we arrived at the concept: Just because you don’t feel thirsty doesn’t mean your body isn’t.

To ensure an authentic connection with our target audience, we adapted this message to different situations based on their interests: beauty, music and sports. This content was then used in a social media ad campaign on Instagram, YouTube and other digital TV platforms.

	
	

Thirst is like contouring

 


Thirst is like offside




Thirst is like the bass drum




Additionally, we launched several microactions and challanges with influencers to amplify our reach on social media. The campaign coincided with the relaunch of fontvella.es

Client: Font Vella.&#38;nbsp;
Agency: VMLY&#38;amp;R.
Creative Team: 

David Resplandí (Art Director).
Maria Albanell, Jordina Navarro (Creatives &#38;amp; Copywriters).

</description>
		
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	<item>
		<title>CORPOS DANONE</title>
				
		<link>https://jordinanavarro.com/CORPOS-DANONE-1</link>

		<pubDate>Mon, 05 Oct 2020 19:25:25 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/CORPOS-DANONE-1</guid>

		<description>

	
A healthy body is impressive.

	Corpos Danone aimed to reconnect with their consumers, and they wanted to do so with an authentic message that matches reality. Demonstrating that bodies don't impress by their shape but, by their capability, when they are energetic and healthy.


 

A branded content campaign based on real stories.

	For the campaign, we wanted to give visibility to real women, who have a positive impact on their environment, by generating branded content through their stories.


 





 

The campaign coincided with the launch of the new Corpos Danone packaging. We also used the brand's social networks and website to our advantage to continue working on the new territory and the benefits of the product.
	
	

Client: Corpos Danone.&#38;nbsp;
Agency: VMLY&#38;amp;R.
Cretive Team: 
Jordina Carbó, Lídia Valls (Creative Directors).
Juliana Leal (Art Director).
Jordina Navarro (Creative Copywriter).

</description>
		
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	<item>
		<title>LOGITECH &#38; HARD ROCK HOTEL</title>
				
		<link>https://jordinanavarro.com/LOGITECH-HARD-ROCK-HOTEL</link>

		<pubDate>Mon, 11 Sep 2023 16:58:05 +0000</pubDate>

		<dc:creator>Jordina Navarro LLop</dc:creator>

		<guid isPermaLink="true">https://jordinanavarro.com/LOGITECH-HARD-ROCK-HOTEL</guid>

		<description>

	
The music room

	
Two of our clients, Hard Rock Hotel Madrid and Logitech for creators, share a passion for music and a desire to promote emerging talent. So it didn't take us long to propose that they join forces to create "The Music Room", a competition in which amateur musicians would have the opportunity to record their songs professionally and perform a live concert on the rooftop of one of the hotels where most musicians from all over the world have played.





	An opportunity to create together.
	We launched the initiative on social networks involving music professionals and influencers. Among all the candidates, a professional jury chose 8 finalists, who recorded their songs in one of the hotel rooms converted into a recording studio with the best Logitech for Creators technology.Users voted via a microsite for their favourite artists. The two most voted were the winners, who took the stage at the Hard Rock Hotel in front of an audience of influencers, journalists and music lovers.



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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b25585641997e6cc7947fac4238469fb759183e1e2f34df8b88910b948b3ffe0/HR_ladmiro.png" data-mid="196707554" border="0"  src="https://freight.cargo.site/w/1000/i/b25585641997e6cc7947fac4238469fb759183e1e2f34df8b88910b948b3ffe0/HR_ladmiro.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ed96c31f60ee9a1a814893f57d30d313ab7dd0c47de7a13c61af5297fe0117d/HR_lidia.png" data-mid="196707549" border="0"  src="https://freight.cargo.site/w/1000/i/5ed96c31f60ee9a1a814893f57d30d313ab7dd0c47de7a13c61af5297fe0117d/HR_lidia.png" /&#62;

Client: Logitech for Creators
Agency: Equipo Singular.
Cretive Team: &#38;nbsp;Anna Fillat (Art Director), María Lluch (CM &#38;amp; Copywriter) &#38;amp; Jordina Navarro (Creative Director).
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